Three major partnership deals, each between a major streamer and a commercial broadcaster, have shaken up the European market. Bernd Riefler unpacks in the latest Marconi.

While Disney+ tries to avoid crashing its fandom content into each other, those shows can collide with major Hulu programs — something that becomes more apparent when it’s all under one roof. But should that matter anymore?

Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.

Netflix and sports show biggest increases, according to Gracenote report

Disney+ adding Cocomelon is a smart move to bring in potential new viewers. But it could also work to flatten kids programming options in a way that erodes Disney’s advantage.

As the streaming wars shift to platform wars, Jo Redfern explores why YouTube—not Netflix—may hold the key to the future of sports media and monetization.

YouTube’s share of viewers rises to 12.4% in April ,according to Nielsen

Why Netflix’s Sesame Street play puts them in the “W” column and some new numbers about how many ad-supported subscribers Amazon really has. (A lot!)

The biggest story of the 2025 Upfronts? TV isn’t just content anymore—it’s infrastructure.

Netflix rolls out big numbers and said its ad-tech suite is coming to a market near you

Everyone’s buzzing about Netflix’s new interface, but Wolk wonders if it’s really all that. Plus a look at why the OEMs now rule the roost at the NewFronts

VODProfessional’s Kauser Kanji weighs the likelihood of ten different “black swan” events that could hit the media industry in the year ahead.

Using Parrot Analytics data, we can measure the sizable value Suits has generated across several streaming platforms, which ultimately led to Suits: LA. 

Netflix revolutionized how we watch television, but its ambitious venture into original films appears to be flatlining with users. New data from Parrot Analytics reveals a concerning trend: as Netflix floods its library with more original movies, viewer interest continues to decline.

Netflix's animated series resonate on TV. Its theatrical efforts? Not so much. Brandon Katz breaks it down.

Amazon is aggressively expanding its movie catalog, securing new licensing deals, and investing in original films as it prepares to battle Netflix for movie library supremacy.

Netflix was not only the most-watched among the streaming platforms, but it also ranked highest for overall experience, content appeals and ad experience.

Nielsen isn’t going anywhere and why that actually benefits their newly ascendant rivals, plus how the Oscars can help make movies great again.

Netflix’s numbers look strong but there are still a number of unanswered questions about their subscriber base. Plus some stats on why contextual targeting is so hot right now.

In 2024, Netflix continues to refine its strategy with a focus on subscriber retention, high-quality content, earned media, and smart investments in live sports, ensuring its position as a leader in the streaming industry.